Nana Wereko-Brobby, founder of Social Concierge (left) and Chappy co-founder Ollie Locke
Social Concierge, a private dating events club in London and New York, has partnered with dating app Chappy to launch a new brand of parties for single professional gay men in their 20s and 30s.
‘Spotting an elusive gap in the market for high-end dating events for gay men, the two dating groups have joined forces to launch a chic party brand that breaks away from the usual round of LBGTQ+ events,’ the team said in a statement.
The parties, called Mr. Social, will begin on Friday, 2 March. Guests must apply to be invited to the parties, which will be held at private locations. The launch party will be held at Jack Solomon’s Club, a subterranean cocktail bar on Great Windmill Street in London.
Why the merging of online and offline is important
‘The meeting of an offline and online brand is telling of how the dating industry is changing, with events becoming an increasingly central concern for the major players. In the last year Bumble, The League and Tinder all started hosting offline events due to user demand, as “singles parties” slowly shake off traditional cringe associations,’ the Mr. Social team said.
The Mr. Social team uses this F. Scott Fitzgerald quote across all their social communications
Social Concierge founder Nana Wereko-Brobby urges her members to use dating apps to compliment the company’s offline services.
‘Dating in London and New York is tough enough without people swearing off apps entirely,’ Wereko-Brobby said. ‘It’s not a case of picking one platform over another. It’s a case of changing your mindset so you weave several tactics into your life in an enjoyable way. Which is why it’s more important you pick dating companies that suit your outlook/vibe and then dive in.’
‘We are really excited to partner with Social Concierge for Mr. Social,’ Chappy co-founder Ollie Locke said in a statement. ‘On Chappy, you can find your Mr Right or Mr Right Now within a swipe but we are equally as excited about you meeting a potential someone at one of our events.’
