Target is planning to cut LGBTQ-themed merchandise from some of its stores during Pride Month this June, Bloomberg News reported Thursday, after a backlash hit sales of the retailer last year.
Target plans to offer the full assortment of the merchandise online but is examining store-level data to decide which physical locations will carry the products, the report said, citing people familiar with the matter.
The company did not immediately respond to a Reuters request for comment.
Target sales were hurt by last year’s backlash of LGBTQ merchandise. Christopher Sadowski
Last year, Target was forced to remove some items from transgender designer Erik Carnell’s Abprallen brand, pointing to an increase in customer-employee confrontations and incidents of Pride merchandise being thrown on the floor.
