Pride Month begin in the US today. Last week we brought you information on the new range of Pride-themed items from Converse and Nike.
Sportswear giant adidas is another brand that now produces something for Pride season each year. This year’s offering are four rainbow-themed spins on classic sneaker designs.
The Pride Pack collection includes additions to the e Ultra Boost 3.0, Superstar, EQT Support ADV and Crazy Explosive Low ranges. All are available as limited-editions from today.
Adidas was one of the headline sponsors of the World Outgames, which were due to take place in Miami this week, but which were cancelled just hours ahead of commencing.
Proceeds from the sale of last year’s adidas Pride shoes went to LGBT advocacy group Stonewall in the UK. It’s not known if any proceeds from the current Pride Pack collection are going to LGBTI causes.
GSN has approached adidas for comment.
What do you think of this year’s Pride Pack collection? Let us know in the comments section below.
