The cruise industry before COVID-19 generated $134 billion in travel and tourism revenue prompting the Cruise Lines International Association (CLIA) to paint a rosy future. This was before COVID-19. Before COVID-19, almost 351 million posts with the tag #travel on Instagram were generated by happy voyagers. Passengers supported the wellness programs including oxygen bars, healthy menu choices, and fitness opportunities. Onboard cooking classes and climbing activities were well-received. Although the cruise industry is noted for polluting the waters in which it sails, the industry determined that its work with local
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