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Sony tweets photo erasing gay romance in movie and Twitter does what it does best

Written by gaytourism

YouTube/Sony Pictures Classic

Armie Hammer and Timothée Chalamet in Call Me by Your Name

Sony Pictures was simply trying to promote one of its upcoming movies and the great reviews it’s receiving.

Unfortunately, their UK Twitter account made a rookie mistake.

Call Me By Your Name is one of the most anticipated movies this fall season. It seems destined for award nominations and it puts a queer relationship front and center.

However, you might not know that from this tweet. The account quickly deleted it after the understandable backlash and trolling. This is the internet, though, and screencaps are always a danger.

The main romance of the film is between Elio (Timothée Chalamet) and Oliver (Armie Hammer).

This tweet, featuring a gushing quote from Empire’s review, reading ‘it’s a romance overwhelming in its intensity, a heart that swells until it has to burst,’ shows Elio and his friend Marzia (Esther Garrel).

Then Twitter did what it does best — it quickly began dragging the account for the misleading erasure.

‘Sony, they’re gay’

Then the memes started rolling in.

First, people began making tweets about other movies and offering misleading information.

We have a new catchphrase.

GSN reached out to Sony for comment.

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