Transgender models Loiza Lamers and Benjamin Melzer strip down for PETA campaign
Dutch and German transgender models Loiza Lamers and Benjamin Melzer are making history – again. In a new ad, they have become the first transgender models to pose nude for PETA’s ‘I’d rather go naked than wear fur’ campaign. You can see the ad in full and a making of video below.
PETA’s nude celebrity campaign is a mainstay of the organization. Big name stars like Pamela Anderson, Taraji P. Henson, and Eva Mendes all modeled for the animal rights organization’s anti-fur campaign in the past. Two years ago, a 90-foot billboard of Pink’s photo was erected in Times Square at the start of New York Fashion Week.
This is the first time, however, trans individuals headline the campaign.
In rainbow font, the photo reads: ‘Transform your wardrobe: Don’t wear fur!’ Ray Depatti did the shoot.
Lamers told PETA: ‘Wearing the pelt of a tormented animal who was electrocuted, beaten, drowned, or skinned alive is creepy and cruel. There are so many fur-free clothing options available now that it’s easy to have a killer look without killing animals.’
‘Fur has no place in anyone’s wardrobe,’ Melzer added. ‘We encourage all compassionate people to leave it where it belongs: on animals.’
This is not the first time Lamers and Melzer have made history as trans models. In 2015, Lamers became the first transgender contestant to win Holland’s Next Top Model. A year later, Melzer landed the cover of Men’s Health Germany. He was the first transgender man on the cover of a male fitness magazine in Europe.
Check out the making-of video below.